What if you learned and possessed a skill that you could earn a full time income for the rest of your life. How much would that be worth to you?
The skill I'm speaking of is copywriting and it's the most important thing any internet marketer could ever learn. Copywriting is an art form and is really just selling with written words. It's the simple art of persuasion. You're using your copywriting skills when you try to get someone to go see a movie with you, just not in the written form. "I heard Roper gave it two thumbs up, do you want to see it?"
What did you do there? You simply used an "expert" to justify what you were saying to provide credibility.
You can do the same thing in copywriting to back up your statements and messages.
How do you reach the million dollar copywriter status, you may ask?
People are exposed to tons of advertisements every single day and the number is only going to keep increasing.
So you're going to have to be very creative with what you say. The first big thing is to be yourself and don't try to change it for someone else.
A great quote I heard by Dan Kennedy is, "If you try to please everyone, you end up pleasing no one." So please just be yourself, people will take it or leave it.
The second step is to provide your prospect with some sort of proof. Simply put, if you're going to use numbers be specific. Don't say "15,000", say "15,678." It sounds simple but you'll be surprised at the increase in conversion you see. Plus the second one just sounds much more believable.
The next step is simple but vital to your success. You MUST position yourself as an expert. Back up everything you say and never make claims that are over the top. People aren't looking for hyped up sales letters, they look for genuine people. However, everyone trusts the expert and believes that they are credible. Think about it this way, do you trust your doctor for the most part? Would you take his advice if he told you how to avoid some sort of pain? Sure you would because he is an expert in his field.
The point in which most people fall off is not knowing their target audience deeply. You must know their fears, pains, problems and desires so deeply they feel like your own. Don't slack off on the research it will pay off in your copy and your prospects will know it.
So to start the actual copy you need to make a headline.
You must make a stunning headline that pulls people in by the neck. The head line is truly just the biggest benefit someone can get out of your product or service. Make sure that you are writing a benefit laden headline, not a feature laden one. What is the difference? Well a feature would be, "Our product has a silent v4 motor."
The benefit is what that ultimately does for the end consumer. How does that truly benefit them? What is the end result because of that feature? What pain did it solve or what pleasure did it provide?
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Westly Lager can show you how to develop a successful internet business regardless of your prior experience. See how by checking out his websites at http://westlylager.net and http://myabunza.org
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