The Pyramid Approach

Effective Business communication (both writing and speaking) uses the pyramid approach. It is called the pyramid approach because it resembles the Great Pyramids of Egypt. The most starting aspect of the pyramid is the point at the top. It catches a persons eye more than any aspect of the building.
The Benefits of the pyramid approach to business writing are:

• Immediately gets to the point
• Immediately seems relevant
• Immediately grabs the readers attention and encourages interest

Using this approach to business writing is like inviting your friends to hop in the car and take a trip with you. They are not likely to go with you if they do not know the destination. Readers are the same way. They want to know the destination, they will stay on the course - like staying rooted to the letter or memo you are trying to send.