There have been studies conducted that have determined that when broken down into percentages the highest percentage of what your audience remembers is the way you present your message; not what you are actually saying. The second highest percentage is how you verbally deliver your message, for instance your tone, the inflection in your voice and how well you project. Lastly, and the lowest percentage of what your audience remembers is what you in fact have said; your intended message.
Alright back to the Presidential debate. When the debate started, I though I might run a small experiment of my own. I asked my wife to give me her opinion about who she would most likely vote for in the next presidential election based on the candidates that were involved in the debate. Throughout the debate, I asked her what she thought of each candidate as they presented their arguments to the questions that the moderator asked them. She decided on candidates based heavily on how they presented themselves for their dress, posture and mannerisms. She said they looked Presidential. The more she listened; she began to eliminate the ones that carried themselves well, in her opinion, but did not sound presidential. Their tone did not elicit confidence in their message. When the debate finally concluded I asked her who had the strongest overall message, she said she wasn’t sure because she hadn’t listened that closely to their actual message. I thought it was amazing how closely her un-biased opinion followed that of the academic world.
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Scott J. Mills, President of TheModernLeader.com, has a BS Degree in Professional Aeronautics from Embry Riddle Aeronautical University and he has been actively flying in corporate aviation since 1985.has managed the training and standardization departments for two large corporations, and has been involved in integrating and transition processes. To see more on Scott Mills and TheModernLeader.com http://www.themodernleader.com
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